bit.ly/oacproductmanagementguild
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Phase 0: Get Buy-in
Phase 0 consists of getting buy-in from all the key players on several fundamentals, including the Customer Development as a separate process from Product Development is a new concept. Not all executives understand it. Not all board members understand it. Market Type is also a new concept and integral to several key Customer Development decisions.
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Consequently, before our company can embark on Customer Development as a formal process, we must get all the players educated. There must be agreement between investors and founders about the process, key hires, and values. We must make sure all the players-founders, key execs, and the board-understand the differences among Product Development, Customer Development and Market Type, and that they buy into the value of differentiating between them.
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*bit.ly/oacphaseszero (complete slides/ phase 0)
*bit.ly/foundersguide415z
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