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or hesitate, blink flinch and think it was just a dream and just carry on and do what you are already doing.
The End.






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Spend time "unpacking" the customer responses in this category. As a startup, our goal and battle song will be "fast to market."
Fast to market simply means getting our first release in the hands of paying customers as quickly as we can.
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The SkyNet teams should constantly remind themselves the first release is not the ultimate product. A series of compromises is necessary to get the product in the hands of earlyvangelist.
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Accordingly, ask ourselves whether any of the requested features can be deferred (are they "nice to have" or "must-have" for our visionary customers only?)
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Once our first release ships, we are going to listen carefully to those visionary customers to find out what features and key pieces of functionality to add to our next release. If we keep listening to the right customers carefully, we will end up executing a successful product strategy.
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This fast-to-market strategy is distinctly different from a first-to-market strategy. First-to-market emphasizes competing with other startups to win market share quickly by low price, discounting, and the liberal use of marketing dollars in establishing a brand. It's key theme, whether explicit or not, is "get customers at any price." In contrast, fast-to-market says if a new market is large, whoever wins the first few sales is not going to matter. What matters is learning how to make money from day one. The End.
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** Turbocharged fifteen hundred horsepower output **
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For Resegmenting a Market
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If we are resegmenting an existing market, then company positioning depends on segmentation of the market, not differentiation. Segmentation means we've picked a clear and distinct spot in customers' minds that is unique, understandable, and most importantly, concerns something they value, and want and need now. Company positioning for this Market Type communicates the value of the market segment we've chosen and the innovation our company brings to it.















